Back in the year 1948 a frustrated, disgruntled young man by the name of Hubert Simon reached the end of his patience with the daily rat race. ‘The price of the meager living he and his family experienced seemed too high. So he quit his job and steady paycheck, rented an ultra cheap walkup office —- and just sat there day after day, thinking! Sounds a little nutty and irresponsible, as Hubert was first to admit. But eventually he happened upon an idea.
Today he has his Mercedes, elaborate home, and frequent trips to Europe — the good life everyone seeks. Naturally, you are now going to assume that he has spent the intervening 27 years driving himself hard, long hours, like most self-made men. But you couldn’t be more wrong! In his own book, ‘Out of the Rat Race and Into the Chips”, he says, “I was on the Pelham Bay Golf Course every aftemoon.” In other words, he had stumbled onto something that could allow him to prosper greatly and still not require long, hard hours. He had’ chanced upon the profession of selling specialized information by mail.
But he has not been the only one to find this peculiar profession or to prosper from it; as a matter of fact, we could list dozens of millionaires who owe their success to information selling. Many of them went from flat broke to millionaire status in
just a few years. Joe Karbo claims that he was $50,000.00 in the hole and just barely staving off bankruptcy eight years ago. Today he is a millionaire.
Let me hasten to add that for every one who becomes wealthy, there are hundreds of others who are selling “specialized information” as a means of making a better than average living — or a means of adding a few thousand dollars to their family income. This business is no different than any other — some will reach a pinnacle of success — others will succeed more modestly — and some few who lack the personal qualities necessary will not succeed at all.
The forms that selling of “Information” can take are so diverse that absolute categorization of many offers cannot be made. But there are certain basic categories, as they are listed below:
1. FOLIOS: Also termed “Reports” or “Monographs.” These are usually “one shot” treatment of one aspect of a subject area. For instance, “How To Prepare Camera Ready Copy.” Length: From one sheet to as much as 40 pages.
2. LISTS: Any sort of compiled or tabulated data. Usually presented in “list” or “directory” form. Length: From one page to thousands.
3. MANUALS: Also called books or booklets, depending on size. Usually more than 40 pages in length, they give a relatively wide area of subject treatment. Usually embrace some exposition of subjects related to the main theme, in contrast to folios.
4. NEWSLEITERS: Basically the same type subject matter as a manual, but broken into installments ranging from 4 times a year to weekly.
Since the most clearly defined and easiest route for a beginner are folios or manuals (expanded folios) , we will place the major emphasis on their origination, creation, and sale throughout the rest of this manual. In so doing we’ll prove to you that you do not have to be an “expert” or “creative type” in order to enter this business. You can cash in — without giving up your job –regardless of where you live or what you now do for a living. I will not insult your intelligence by implying that you will or even can make a million dollars in selling information ~- but if you are willing to follow simple instructions and to conduct this business as a businessman — then you can profit. This profession does offer advantages:
You need only a small investment to start; you need no particular level of prior education; your hours are highly flexible and can be worked around another job. It therefore makes a splendid way to supplement your present income or to start part time and develop into a prosperous full time profession.